It's high time television started to take cycling seriously

A good cycling piece in the Independent, reporting on some research from Cycling England examining cycling's portrayal on UK television. The comments are just as valid for print media and radio.

It's high time television started to take cycling seriously... - Independent Online Edition > Features: "The more cycling is portrayed as an everyday activity for normal people - on television and throughout the media - the more likely it is that the rest of us will feel more comfortable riding. If driving is always shown to be the default mode of transport for Britons, it will continue to be so."